Strategy Statement

strategy statement
strategy wheel


  • Providing high quality and innovative products and services to control the flow of fluids and gases
  • Meeting customer needs through global expertise delivered locally
  • Achieving consistent and sustainable profitable growth
  • Being the employer of choice

The following detail supports the overall Group Strategy Statement:

Financial Strategy

Rotork aims to retain industry-leading margins, whilst continuing to focus on revenue growth and maximising shareholder value.

Strong cash generation and good working capital management are strategic financial objectives.

Rotork is highly cash generative and prefers to re-invest these funds in the future growth of the Group. This re-investment may take the form of product development, investing in the infrastructure of the business or acquisitions. Any funds considered excess to these needs are returned to shareholders.

Dividends are considered to be either core dividends, which we expect to increase in line with earnings, or additional (or special), which relate to the return of excess cash to shareholders.

Foreign exchange exposure will be hedged as required across the Group to protect against downside risk on known currency flows and is controlled through a treasury committee. Group treasury activities will not be measured as a profit centre.

Sales and Marketing

We will continue to identify new customers, markets and products, and further develop our organisation to support our growth targets.

We will add sales and service centres worldwide where we believe our coverage could be enhanced, cementing long term relationships with our customers.

We will develop and train our people to deliver superior customer service and business performance.

Our aim is to provide a complete service to new and existing customers. We will continue to develop innovative and flexible solutions for their needs.

A high-level key account and projects management initiative with a dedicated team has been set up in order to manage the relationship and projects of strategic importance for the company, with the objective of maximising sales opportunities.

Expand our addressable market through innovative solutions, utilising the synergies of our product and service portfolio.

Drive differentiation and excellence at all stages of our engagement with our customers.

Explore additional opportunities in diversified markets as a counter-measure to the changes experienced in the macro political and economic background within our traditional markets.

Product Development

By leveraging Group technology and expertise we provide our customers with innovative and competitive solutions to their needs in a timely manner.

We will work with our customers to understand their application requirements and continue to search for new technology to maintain our market leadership.


Our manufacturing model is based on an asset-light outsourced model.

We continue to invest in our facilities to ensure our manufacturing facilities are lean, efficient and flexible, producing high quality output.

Exceeding customer expectation is central to our manufacturing culture, and we will drive operational improvements to achieve ever higher levels of service.

Where business needs necessitate additional and/or local assembly facilities, we will establish or acquire a company that can provide the required services. Conversely, we will actively consolidate facilities where appropriate.

Our facilities will strive to provide a 100% safe working environment for everyone.


Our outsourced manufacturing model places increased focus on our procurement activities. It is therefore essential that we optimise labour, raw material, value engineering & logistical factors within our supply chain to reduce our procurement costs.

Component and supplier quality and reliability are paramount to our vendor selection and continual assessment processes, whilst compliance with Rotork’s ethics policy is an elementary requirement.

We will leverage our global presence to optimise and improve our procurement performance and ensure we deliver improvements across all of our businesses.

Dual sourcing of critical components will be employed to reduce supply chain risk.

Corporate Social Responsibility

We will continue to focus on achieving the highest standard of Corporate Social Responsibility (CSR) within the Group. For further detail visit our CSR page.

Legal, Governance & Compliance

We will effectively manage legal risk. Rotork plc and other group companies will be well governed and comply with law and regulation in all the countries in which we operate.

Information Systems

IT Organisation:

  • Centrally managed global organisation, covering business analysis and change through project management, architecture, development and 3rd line application support
  • Low cost resources providing roll-out, application development and support services based in Chennai

IT Applications:

  • Applications and platforms based on Microsoft products
  • Strategic development and deployment of integrated global ERP, PDM and CRM systems

IT Infrastructure:

  • Rotork secure global network connecting all Rotork locations for voice, data and video communications
  • Serving applications through a Microsoft infrastructure stack, using NetApp storage

IT Resilience:

  • On-premise hosting, with 3 strategic global data centres providing high availability service for business-critical applications
  • Global data centres providing security, protection and DR capabilities to all remote sites

Our People

We recognise that, to implement our business strategy, we need highly trained and motivated staff. We will invest in our people and encourage internal development. We recognise the importance of diversity and operate a recruitment policy that supports our future growth plans.

Rotork aims to be a ‘great place to work’, with strong core values in all of our business units and clear adherence to our published group ethics policies. Our entrepreneurial, open culture is an enabler to ‘getting the job done’.